Digital Impact

Digital Impact was the first major immersive exhibition of digital art and design in Barcelona. It was a unique art and design experience that bridged the physical and virtual worlds, featuring installations, sculptures, and interactive experiences that showcased the transformative power of digital technology. The exhibition spread across 4,000 m² and explored different languages of digital art, from Data Visualization and Machine Learning to Artificial Intelligence and Generative Art. It invited visitors to reflect on the impact of digital technology on their lives and the world around them. The exhibition was hosted in a scenic space that was an artwork in itself, created by Antoni Arola, representing a city full of domes that brought intimacy to the experience of enjoying the artworks.